Investing in advocacy brings the best return on investment for any company that wants to see their sales increase. Countries with the highest cycling modal share are also the ones with the highest average per capita expenditure on bicycles and accessories. We showed for the first time exactly how government investments in cycling flow directly into industry sales. Read our full report here.
Through ECF’s dedicated Leadership Program, local and national advocates get to professionalise and grow their influence to policy-makers while putting more people on bikes. And it works! Countries where the Leadership Program operated witnessed a 9% increase of bicycle sales in just four years. In Spain, that increase reached 15%.
CONEBI, the Confederation of the European Bicycle Industry, publishes a comprehensive market report on bicycle production and sales, including e-bikes, every year.