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About Bike2Work

The main objective of bike2work project is to achieve a significant energy-efficient modal shift from motorized modes to cycling by introducing behaviour change programs to employers that sustainably change the behaviour of commuters.

This European bike2work project will be highly effective in achieving such a modal shift because it will combine two fields of action that have both been proven to be effective in getting more people to cycle to work. This project connects bike2work campaigns with the improvement of the bicycle-friendliness of companies to achieve a mutual reinforcement of effects, triggering an upwards spiral. Existing bike2work campaigns have demonstrated to be highly effective in changing the behaviour of participants because they are based on proven behaviour change methodologies. They are also extremely cost effective because they can be focussed on key target audiences, susceptible to change. Similarly, the bicycle-friendliness of a company has a proven effect on the number of employees cycling to work.

This intervention is particularly valuable to employers because it is designed to overcome many of the barriers faced by employers that stop them implementing sutainability programs. Provided as a simple, easy to use package with external support bike2work is popular and well supported by employers, employees and external stakeholders.

Read the project's final report here: Boosting European businesses

To achieve the objectives bike2work will:

  • Extend and intensify existing nation-wide campaigns,
  • Enable small scale campaigns to be successful on a bigger scale,
  • Replicate campaigns in more countries, cities or regions,
  • Impact  and greatly increase the number of bicycle-friendly companies in Europe and
  • Ensure the sustainability of all these measures after the end of the project.

 

In addition to achieving extensive energy savings and CO2 reductions bike2work will bring benefits to commuters on a personal level. These include improved health, fitness, weight loss and transport costs savings. Equally, companies get business advantages that include cost savings on infrastructural investments, reduced sick leave of employees and increased accessibility of the business location. Last but not least a modal shift to more cycling increases the overall quality of life in cities and saves municipalities’ investments in additional road infrastructure or Public Transport.

 

Partners of the project

Coordinator: European Cyclists’ Federation, Belgium
Partners:

 

The project is co-funded by the Intelligent Energy Programme of the European Union.  The sole responsibility for the content of this project  lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein.

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