Third Cycle Highway Academy is coming-up: Learn how to sell your cycle highway

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05 Feb, 2018

The CHIPS project partners are looking forward to host the third edition of the Cycle Highway Academy, between 28 February and 1 March 2018 in Essen, at the home of the Radschnellweg 1, the first generation of cycle highways in the Ruhr area of Germany.

So far the CHIPS project has organized two successful editions of the Cycle Highway Academy: an introductory CHA in June 2017 connected with Velo-city 2017 in Arnhem and a second CHA in October 2017 in London on how to design and build cycle highway academies.

Jonas Eberlein, Assistant to the Head of Office in Moscow from the German Academic Exchange Service (Deutscher Akademischer Austauschdienst) and a Cycle Highway Academy 2 participant said:

“Thank you so much for very intense and joyful days in London this year! It was my great pleasure to be with you and get deep insights to many aspects of cycling and infrastructure!”

Learn how to sell your cycle highway

The topic of the third Cycle Highway Academy is all about selling your cycle highway. We will teach you how to sell your cycle highway to a variety of relevant target groups, from the users to decision makers to the business sector. You will learn how to influence your local decision makers by using the right tools and techniques to convince them to invest in and support your cycle highway. We will show you how to brand your cycle highway as a mobility product and how to increase the amount of cyclists on your cycle highway by choosing the right behavioural change tools. Finally we will also show where to find innovative products to upgrade your cycle highway.

Beside all of the above learning opportunities we will also give you the chance to put the theory into practice. During a cycling excursion on the second day of the Academy, we will demonstrate practical answers on how different techniques to sell a cycle highway are or could be introduced on the Radschnellweg 1 in Essen.

About RS1:

Radschnellweg Ruhr (cycle highway Ruhr) RS1 defines a track of some 100 kilometers. 1.65 million people live in its catchment area. The track runs from Duisburg via the city centre of Mülheim an der Ruhr, the citycentre and university quarter of Essen, along the southern border of Gelsenkirchen - with a feeder track to its city centre -, via the city centre of Bochum, the university quarter and Kreuzviertel of Dortmund, and via Unna, Kamen and Bergkamen to the city of Hamm. Important parts of the track run through the central parts of the cities; more than 90 percent of it uses existing streets, paths and traffic lines like former railway tracks and canal bank paths.