CHIPS UK Project Partner Sustrans has launched a new cyclist loyalty scheme called ‘Pedal Perks’ in East Belfast. The scheme offers discounts and rewards to customers arriving on two wheels, and aims to encourage more people to cycle to local shops and cafes. 

Belfast businesses are called to join the scheme, which builds on the city's growing bike culture. Businesses will benefit from having their products and services promoted to around 10,000 people who work in organisations along the Newtownards Road/ Comber Greenway corridor.

The full article by Sustrans: 

Cyclists are good for business

There is wide-ranging evidence of the value of cyclists to retailers and business. Customers not arriving by car visit more frequently and spend more over the course of a month.[1] A UK government survey found that cycle parking delivers five times higher retail spend than the same area of car parking per square metre.[3]

Pamela Grove-White, from Sustrans explained: “People not cars spend money. Making retail areas more accessible for people on foot or by bike boosts business. The pedestrianisation of York city centre for example increased turnover of local businesses by up to 30%. Pedal Perks will have the double impact of benefiting local shops and improving the environment.”

A number of retailers and cafes have already signed up for the scheme including in Ballyhackamore, S.D. Bells, Nature’s Way healthfood shop, Earlswood Road Pharmacy, Sandown Pharmacy; in Dundonald, Cream Café and Dundonald Nursery and Secret Garden restaurant; in Comber, Sugarcane Café Bistro, Georgian House, Indie Fude delicatessen, and Jacks Café at C.S. Lewis Square.

The scheme was launched at S.D. Bells tearoom on the Upper Newtownards Road with the help of proprietor Robert Bell and Colin Neill, CEO of Hospitality Ulster.

Robert Bell, from S.D. Bells said: “S.D. Bells has been trading in this very location for 130 years. Back then, our customers arrived on foot, by bike, on horseback or by horse-drawn tram. My how things have changed! While we have plenty of room for parking at Bell's Junction, our reliance on the car is becoming unsustainable, so we should do anything we can do to support the local cyclist.”

Colin Neill, CEO of Hospitality Ulster said: “There are huge opportunities for business from cyclists. A few members of the hospitality sector have cottoned on to the benefits of cycling to their business but I think there are still people who haven’t realised the value of cyclists as a segment to cater for. Every cycling club, for example, will stop for coffee or go for something to eat.”

People who cycle should look out for the green ‘Pedal Perks’ stickers which will be on display in windows of participating businesses. Help us spread the word and give us your feedback by tweeting your experiences with #pedalperks

Retailers, cafes or other businesses in east Belfast and beyond who wish to sign up should contact Pamela in Sustrans. 

Read more about the CHIPS programme in Belfast