During the session, speakers from the worlds of sport and advocacy will reflect on how elite sport can inspire and drive more people to cycle more often for whatever reason, and how competitive, recreational and leisure cycling can act as a catalyst to promote a stronger cycling culture around the world.

The session will tackle some of the key topics facing the cycling and sports movement, including:

-        How can we strengthen the link between elite and everyday cycling to drive behaviour change in favour of more cycling?

-        Bridging the gap between leisure and urban cycling - how can recreational and leisure cycling promote a stronger cycling culture in society?

-        Public interventions - what policies can encourage sport, physical activity and active travel?

-        Uniting disparate communities - how collaborative advocacy initiatives between diverse cycling communities can serve all.

The UCI session will feature exceptional speakers such as:

• Isabella Burczak, Union Cycliste Internationale (UCI) – Advocacy and Mass Events Manager, Switzerland.
• Thiago Hedrick de Sa, WHO, Brazil.
• Gideoni Monteiro, Professional Cyclist, Brazil.

The UCI session is scheduled for Day 2 of Velo-city 2018; Wednesday 13th June 2018 at 11:40-12:40.

For more articles on Partner Sessions click UITP, ITDP, C40.
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For Velo-city 2018 Speaker line-up please click here:
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