Eurobike, the European Cyclists' Federation, and the ADFC (German Cyclists' Federation) are thrilled to present the 2nd Smarter Cycling Conference, the annual meeting for all the companies eager to shape the future of cycling. On August 29th, come explore the potential of full rider-bike-cloud connectivity and digital integration.

Sensorisation, on-bike connectivity, the Internet of Things,wearables, mapping, and other emerging technologies are all coming together to power the connected cycling ecosystem. Leveraging the collaboration among all sort of accessories - smart watches, connected helmets, clothing and footwear - will allow for the next great leap in the cycling sector: the digitalisation of training, performance, navigation, and commuting.

The "Connected Cyclist" Conference will be the perfect opportunity for bicycle brands, component manufacturers, and related retailers, to see how they all can hook into this new digitalised cycling future. The next generation of intelligent bikes, and their ever-sophisticated components, will integrate these digital services to deliver the ever-valuable rider experience. Oliver Kozak, Senior Advisor at the Executive Agency for Small & Medium-sized Enterprises (EASME) at the European Commission, will present his € 3 Billion portfolio of public support and investment available for disruptive a European SMEs, making this event extremely relevant for innovative start-ups at Eurobike. 

The Smarter Cycling Conference welcomes senior product management, corporate leadership, cycling start-ups, and the founders / CEOs of "digital" SMEs scale-ups. A networking lunch is part of the program, in addition to the Conference agenda of keynote speakers, panellists, workshops, and the Eurobike Award overview. 

Click here to see the full agenda of the event and the speakers' profile.

Register now to secure your attendance through the € 50 entrance fee for non-CIC members. 

And have a look at who's already registered!