ECF Board at the 2011 AGM in Seville, Spain with Kevin Mayne on the far left

Kevin Mayne, current Chief Executive of the UK’s national cyclists’ organisation (CTC) will be joining the European Cyclist’s Federation (ECF) as Director of Development early next year. Among other responsibilities, Mayne’s role will be to expand the Cycling Industry Club which aims to pool together € 1 million of funding for cycling advocacy by next year.

The addition of Mayne to the ECF team comes at a time when the NGO has grown from 7 to14 staff members in less than a year. 

 “We’re now ready to push cycling advocacy in Europe onto the next level”, notes Bernhard Ensink, ECF Secretary General.

“Kevin Mayne is the ideal candidate for the job, with experience in both the business world and cycling advocacy.  He’s going to bring a lot to our organisation with his skills and experience in marketing and communications”.

Under Mayne’s direction CTC has grown membership to its highest ever levels, secured millions of pounds of funding for cycling and launched several strategic initiatives such as its national review of cycle training which led to the creation of the National Standards and Bikeability, Bike Club, Cycling Champions and CTC Workplace Challenges. He has been a dominant force in CTC for the past 14 years.

A professed lifelong cyclist, Mayne became CTC Director after holding senior positions in blue chip food and packaging companies. He will play a key part in bridging the gap between cycling advocacy and industry and will be steering ECF’s marketing and PR strategies as well as its overall development.

Mayne will be joining ECF in the first quarter of 2012.  

About the Author

Founded in 1983, the European Cyclists’ Federation (ECF) is the umbrella federation of the national cyclists’ associations in Europe, reinforced by similar organisations from other parts of the world. On behalf of our members, we are pledged to ensure that bicycle use achieves its fullest potential so as to bring about sustainable mobility and public well-being. To achieve these aims, ECF seeks to change attitudes, policies and budget allocations at the European level. ECF stimulates and organises the exchange of information and expertise on bicycle related transport policies and strategies as well as the work of the cyclists’ movement.