Alchemy – turning cycling into gold: How ECF turns cycling industry support into a €150Million boost to the economy

17 Aug, 2012
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ECF’s partners have just announced successful applications to bring €4million of EU funding to the Iron Curtain Trail and the TransDanube project, two flagship EuroVelo international cycle routes which in turn can bring a €100million boost to the economy.  EuroVelo routes not only promote international cycle tourism, they provide a core cycling infrastructure which stimulates urban cycling and route networks in cities and towns.

ECF will use this example at the forthcoming Advocacy Summit at Eurobike to explain why its “€6 billion for cycling” campaign is a campaign to unite the whole of cycling. As well as celebrating the immediate success of recent applications, the summit will demonstrate how funding for advocacy has the potential to multiply every euro contributed by the cycling industry into millions of euros in benefits to the cycling economy.

The success rate for these proposals was outstanding. ECF’s stated goal is that cycling should win at least 10% of all EU funded transport initiatives. In this case the successful bids were part of only 37 successful applications from nearly 350 applications – over 5% of the whole funding round, which covered more than just transport.

It is pure alchemy – turning cycling into gold!

Click here to find out more and register for the Advocacy Summit. 

Click here to read about ECF’s European Funding campaigns. 


About the Author

 

 

Kevin Mayne is the Director of Development at ECF and an avid cyclist.

 

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