Date:
One EU project got half a million people out of their cars: Find out how smart choices can change Europe’s commuting habits.
February 20th 2017, 09.30am - 14:00pm
The European Cyclists’ Federation together with the Permanent Representation of Malta to the EU and the European Bike2Work project invite you to explore how 500 thousand commuters were convinced to shift daily habits. Some keys to success include:
- Light electric vehicles took over car journeys up to 20 kilometers.
- Tax breaks and fiscal incentives got commuters on bikes and out of company cars.
- Smart technologies and big data became a dynamic tool for successful Bike2Work campaigns.
- From SMEs to multinationals, companies of all sizes worked with municipalities and NGOs to transform travel habits.
- Business leaders proved that investing in smarter choices for commuting boosts both productivity and corporate reputation.
- EU coordination reached 13 countries with completely different cycling levels.
- A European standard for cycle-friendly employers creates a long-term structure for the future.
Come to this event to see how these lessons can be carried forward to the EU level by incorporating them to an EU Cycling Strategy. Previous partnerships with the Luxembourg, Dutch and Slovak Presidencies made great progress on topics such as infrastructure and policy. Now we are delighted to work with the Maltese Presidency to discuss commuting, technology and behaviour change. Speakers will come from multinational corporations such as Decathlon and Telekom as well as expert centers and institutions.
Find out more about the European Cycling Strategy process and who endorses it here.
This is a must-attend event if you are working in:
- Future vehicles and new mobility technologies
- Tax and fiscal policies
- CSR and company reputation
- Employers’ and employees’ associations
- Sustainable mobility and behavior change
- Policy makers at all levels, government officials
- Public health and employee health
Register here to reserve a seat!
Schedule:
Registration: 9:30 – 10:00 am (don't forget to bring the ID you used to register)
✔ Session 1: Mobility as a system: EU added value in behaviour change campaigns
- Adam Bodor, ECF Advocacy Direct
✔ Session 2: Bike2Work Project: Lessons learned from successful campaigns that moved Europe
- Kevin Mayne, ECF Development Director
- Alina Luca, Internal Communication Senior Coordinator Telekom Romania
- Andrea Romeri, Department Manager Decathlon Italy
- Matt Mallinder, Membership Director Cycling UK
✔ Coffee break
✔ Session 3: Smart technologies and policy environment: Dynamic tools for successful Bike2Work campaigns
- Confederation of the European Bicycle Industries (to be confirmed)
- Holger Haubold, ECF Fiscal Policy Officer
✔ Session 4: Launch of a European certification framework on Cycle-Friendly Employer (CFE): European standards from SMEs to multinational corporations
- Matthias Scheid, FGM-AMOR
- Sophia-Maria Antonulas, Senior Product Manager ADFC
- Paul Murphy, Chairman of European Union Cyclists' Group; Policy Officer at the European Commission
✔ Closing remarks
- Adam Bodor, ECF Advocacy Director
✔ Lunch
Detailed agenda: You can find the full agenda here
Bio of speakers: Short bio of speakers here
Venue:
Permanent Representation of Malta to the EU
Rue Archimède 25/Archimedesstraat 25
1000 Brussels
Date: February 20th 2017, 09.30am - 14:00pm
Registration: Please register by 17th of February
Find out more about the
- EU Cycling Strategy campaign: www.cyclingstrategy.eu
- Bike2work: ecf.com/projects/bike2work
