Sato Yuasa, Shimano’s Sr. Executive VP, head of bicycle components Division

“We are very honored and pleased to join ECF’s cycling industry club. ECF is taking an important role to improve the cycling environment by joint efforts of industry colleagues. The bicycle and cycling is now much more caring in its 200 year’s history because of the health of people and environmental mobility. In order to responding to people’s care, this advocacy should be very important in Europe.”

Frank Bohle, CEO Schwalbe

“This is important for all of us. Advocacy is more than marketing or product development, it is the way we work together to build markets. Schwalbe believes our support for ECF’s Cycling Industry Club is an investment in the future of cycling.”

John Burke, CEO Trek

“What we really need to understand is this fact: This is the fastest way you can grow this business and the biggest way that we can have an impact on society. Creating a bicycle-friendly world is a very good thing.”

Stan Day, CEO Sram

 “As we look at the opportunities here in Europe, we can duplicate what we’ve done in Copenhagen and Amsterdam across Central and Southern Europe, and that will make a huge difference for the cycling industry.”

Patrick Seidler, CEO Wilderness Trail Bikes

“Why?  Because we care.  We believe bikes are worth fighting for.  Bikes don’t burn fossil fuels, they don’t cause congestion or produce smog. Bikes improve communities, health and quality of life. And our involvement is not just contributing money. We believe advocacy means getting involved in your community, showing up and making things happen for bikes.”

Tony Grimaldi, CEO Cycleurope

 “We know that we have to win the support of governments if we want to double cycling in Europe and continue to strengthen the cycling industry for the benefit of all companies. I think every European cycling company should join the club in order to increase the importance of the bicycle in cities of the future. I am delighted to take a place in the group.”

Todd Sellden, Global Director of Gates Carbon Drive Systems

"Gates Corporation has been a strong supporter of bicycling advocacy here in our home state of Colorado and our hometown of Denver dating back to the 1970s, and we are proud to extend that support to Europe and the ECF. We wholeheartedly endorse the ECF mission of getting more people on bikes more often, while also believing strongly that bicycles are a healthy, sustainable and economical transportation solution not just for Europe but for all nations and communities around the world."

René Timmermans, CEO EMEA of Vittoria 

“As a globally operating organization we are a driving force in innovation and product quality.  Globalization is not the monopoly of big companies, but it does come with great responsibilities. Vittoria certainly recognizes the importance of increased awareness and appreciation for cycling, whether that is in relation to urban mobility, health, sports or simple fun. Membership of ECF’s Cycling Industry Club is a logical step to join the like-minded.” 

Herman van Beveren, International Director BTWIN, Decathlon 

"The purpose of Decathlon is making sports accessible to the many. Citybiking is an excellent way to do your daily dose of sports. It s great for your health, you have less stress, you are always on time, you save a lot of money and it s very good for the environment. With our team  we  dream of changing cities where most of the daily trips will be done by bike. Cities will be more quiet and healther to live. We think that we should work all together to encourage Europe for a way better biking environment."